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The Smart Team

Crystal Martin, MBA - Owner

A UC Davis graduate, Crystal has an undergraduate degree in Psychology and an MBA with an emphasis in Marketing.


Opening Smart Marketing in 2005, Crystal has worked with hundreds of regional public and private sector clients, and managed over 150 political campaigns.


Prior to opening her own marketing agency, Crystal was the West Coast Account Executive for MarCom Media Group, based in Fairfax, VA. Her clients included US Airways and TSA (Transportation Security Administration).


Awards & Recognition

  • 2015 "40 Under 40" - American Association of Political Consultants (AAPC)

  • 2013 "Rising Star" - Campaigns & Elections Magazine

  • 2012 "Rookie of the Year" - American Association of Political Consultants (AAPC)

  • 2010 "Rotarian of the Year" - Yuba City Rotary Club

Chad Miller - Marketing Director

Born and raised in the Yuba-Sutter area, Chad helps Smart Marketing clients realize their digital dreams. He will hold your hand through domain and hosting set-up, email accounts, and trouble-shooting the myriad tech-y issues we face.


For political clients, Chad is a voter data specialist, taking voter data from a raw state and producing the perfect campaign lists for your walking, mailing and digital needs.

His extensive local business and personal connections give our client's an edge on every campaign.

Chad has a Bachelor's Degree from UC Davis, and a private pilots license.

Marketing Partners Partial List


  • Outfront

  • Stott 



  • Territorial-Dispatch

  • Sacramento Bee

  • Sacramento Business Journal

  • Chico Enterprise- Record

  • Crop Talk


  • 93Q

  • KUBA

  • Country 103.1

  • Punjabi America

Direct Mail

  • Speciality ad mailers

  • USPS traditional



  • Bluehost

  • WIX

  • GoDaddy

  • Facebook

  • Twitter

  • Google Analytics

  • Google Adwords

  • Yelp

  • Constant Contact

  • MailChimp


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